Awake at the Wheel

From Green Car Congress

Clif Bar & Co., a manufacturer of all-natural and organic energy and nutrition foods and drinks, has launched a Cool Commute program for its employees.

The Cool Commute incentive program pays $5,000 to employees who switch to biodiesel (B100) cars for their commutes. In addition to a cash incentive for biodiesel, Clif Bar also will pay $5,000 to its people who buy a hybrid vehicle.

I expect we’ll see much more of this going forward. I remember our sales team shunned by MSFT, back in 2004, when Propel went to them with an offer to install a b99 pump on campus. Now that Google is on the biodiesel bandwagon as well, maybe the tide is changing.