http://breakingnews.iol.ie/news/story_business_island.asp?j=204565618&p=zx45663z4
Chief executive Sir Terry Leahy described the move as an “extraordinary change” for the retailer. In the Sunday Times, he denied Tesco was responding to external pressure to improve its public image.
Sir Terry said: “My aim has always been to be number one in the eyes of customers, not in anyone else’s eyes. This issue is growing in importance for customers and we have got to respond.”
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