Diesels are common in domestic brands’ heavy-duty pickups. But fuel economy concerns and competitive pressures are prompting automakers to put them in light-duty trucks as well…
All Detroit 3 automakers offer diesels in their heavy-duty trucks. The engines are popular and profitable.
About 40 percent of the 796,000 Ford F-series trucks sold in the United States last year were diesel-powered. Diesels are optional in Ford’s F-250 and larger trucks….
Sales of GM’s heavy-duty Silverado and Sierra diesels are capped at about 200,000 units annually because of production constraints at the Moraine, Ohio, plant. Dodge sold about 150,000 heavy-duty Ram pickups in 2006 with Cummins-built diesel engines.
A diesel costs a consumer an average of $6,660 more than a comparable gasoline engine. But after 4½ years of ownership, a diesel truck is worth $4,700 more than a gasoline-powered truck, according to a study by the Martec Group, a marketing and consulting firm.
Also after 4½ years, the diesel owner has spent about $4,200 less on fuel than the gasoline engine owner, Martec says. Last week the average price of a gallon of diesel fuel was $2.91, 7 cents less than for a gallon of regular unleaded gasoline.
Diesel truck sales generate at least $1 billion in additional profits to the Detroit 3, Martec says.
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