Driving with Propel biodiesel in Southern California? Here’s a look at the amazing people & process behind your favorite fuel. New Leaf Biofuel based out of San Diego California has been producing high quality biodiesel with pride and purpose since 2005. Started by a group of innovative recent college grads, New Leaf has a mission firmly grounded in their San Diego community: to enhance air quality, sustainability, and strengthen the local economy.
The high quality biodiesel produced by New Leaf starts off as fryer grease and waste oil from local restaurants, hotels, schools, hospitals, and other businesses. New Leaf collects the used cooking oil and brings it back to their production facility, which is conveniently located right in San Diego. Once at the plant, the waste grease is filtered, purified, and cleaned up–all to prepare for the processor that turns the oil into high grade biodiesel ready to be distributed to fleets and retailers, like Propel Fuels!
“The best thing a potential consumer of biodiesel can do is to find a manufacturer who is strict about control,” said CEO Jennifer Case in a Union-Tribe San Diego article highlighting New Leaf. “We are trying to make a product that is going to be accepted in the marketplace. Therefore we have to be really strict about our quality standards. If everybody else who makes biodiesel did the same thing, we would be able to go into the next level and become a fuel that people used commonly and that states, cities and commercial fleets were confident that it wasn’t going to harm their engine.”
The waste-grease-to-biodiesel-fuel is win-win setup on several levels. First of all, instead of paying to dispose of waste grease, businesses and organizations with industrial kitchens have a reliable revenue stream from selling their used cooking oil New Leaf. Secondly, as a domestic (really, hometown) facility, New Leaf creates valuable industrial jobs that support the local economy. And, last but not least, New Leaf produces a cleaner-burning fuel from renewable resources for use in diesel engines across San Diego.
Creating value for business. Supporting the domestic economy. And helping to make a healthier, more sustainable community. All in a days work. Nicely done, New Leaf!
Fill up with New Leaf’s biodiesel at select Propel locations in Southern California.
Learn more about Propel’s renewable fuel producer partners.