“The definition of the World Green Car of the Year was expanded a bit today when the World Car of The Year organization named Volkswagen‘s BlueMotion product brand – including the Polo, Passat, and Golf models – as the 2010 World Green Car during the 2010 New York Auto Show. The 59-member jury’s statement declaring BlueMotion the winner took a swipe at hybrid technology when is said:
It is not necessary to add an electric motor and a heavy battery pack to achieve class-leading efficiency. Based on Volkswagen’s common-rail diesel engines, the BlueMotion models are among the most fuel-efficient vehicles on the market. In fact, the Passat BlueMotion can travel just about 1,000 miles on one tank of fuel in the European cycle. As far as internal combustion engines go today, these models are the ultimate you can get.
Even with these critical words, the organization did pick the ToyotaPrius and the HondaInsight as the Green Car of the Year runners-up. In other World COTY news, the VW Polo won the overall World Car of the Year title.”
Volkswagen TDIs, including the Race Touareg prototype, celebrated a one-two-three podium lockout at the finish of the toughest challenge worldwide in motorsport.
For the second year in a row, clean diesel technology earns the top award from Green Car Journal. The Audi A3 TDI was announced as the 2010 Green Car of the Year at the Los Angeles Car Show earlier this month.
The diesel hatchback station wagon was select from among an impressive group of fuel-efficient vehicles, including the Honda Insight hybrid, Mercury Milan hybrid, Toyota Prius, and the Volkswagen Golf TDI.
The Audi A3 TDI touts a 42 miles per gallon highway fuel economy, “a 50 percent improvement over the gasoline A3 variant that makes the car very economical to operate with low relative CO2 emissions.” And, to top off the improved efficiency, Audi has approved the use of B5 Biodiesel in the A3 TDI.
While many auto manufacturers are looking to hybrids and electrics, Volkswagen stays focused on fuel efficient clean diesel passenger vehicles. Currently making up less than 3% market share in the US, J.D. Power forecasts the diesel passenger segment to grow to 8% by 2015. Not even close to the 50% market share seen in Europe, but Volkswagen hopes to own that 8%. Why Diesel? The Volkswagen TDI format improves fuel economy by 30% and puts out 25% less greenhouse gas emissions than what a gasoline engine would. Read interview Mark Barnes, COO of Volkswagen America.
With revived concern over the cost of gasoline and the desire for increased fuel economy, clean diesels are proving to be a tempting choice for the American consumer.
Volkswagen can testify to the selling power of clean diesel vehicles–June brought in the highest sales of TDIs since the release of the current lineup. According to a recent press release, “the Jetta SportWagen once again posted its best sales month ever with sales of 1,982 units. Clean diesel TDI’s accounted for 81 percent of SportWagen sales, 40 percent of Jetta sedan sales, and 29 percent of Touareg sales.” Adding to their fleet of available clean diesels, Volkswagen plans the release of the 2010 Golf TDI this fall.
Positive sales from Volkswagen may lure more manufacturers to bring diesel technology to the American market. In fact, manufacturers such as Audi, BMW, and Mercedes already offer diesel models.
Volkwagen TDI drivers are often strong supporters of alternatitive fuels. Seen here at the Propel SLU Station is the 2007 and 2004 Jetta TDI, and 2005 Jetta TDI Wagon.
Today’s clean diesel vehicles are not the smog-belching, clickity-clacking diesel vehicles you may be picturing. New diesels have quieter engines, enhanced performance and reduced emissions. A recent segment on National Public Radio, Diesel Cars Attempt a Comeback with Clean Diesels, reports on the reemergence of diesel vehicles into the American market as a quieter, cleaner next generation.
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