That’s right. Californians, purveyors of the hippest trends, are choosing diesel vehicles more than ever. As reported by the Diesel Technology Forum, data complied by R.L. Polk & Co shows registration of diesel cars and SUVs in the state have increased 55% from 2010 to 2012. Not too shabby, fellow trend-setters. And the rest of the country is following suit, albeit at a slower pace, with diesel vehicle registrations up 24%.
Total number of diesel vehicles in the U.S. is over 6.6 million vehicles. While that may seem like a large chunk, that’s only 3% of all vehicle registrations. However, according to Allen Schaeffer, the Executive Director of the Diesel Technology Forum, “Auto analysts and market researchers virtually all agree diesel sales are going to increase significantly as the number of new diesels made available domestically will more than double in the next two years. Some analysts predict diesel sales will reach 10 percent of the U.S. market by 2020.”
Why is diesel making a comeback?
(1) New clean diesel technology. Diesel engine technology has cleaned up its act. No longer are diesel vehicles the smoggy, smoke-belching clunky truck of grandaddy’s day. Thanks in part to California’s strict emission standards implemented decades ago, dirty diesels were forced out. In their place, we welcome Mercedes BlueTec engines, Volkswagen clean diesels, and countless more eco-friendly diesel vehicle platforms.
(2) Awesome fuel economy. Efficiency is the name of the game, and diesel engine technology is a winner. In 2009, Volkswagen’s Jetta TDI won “Green Car of the Year,” beating out other high-mileage technology platforms like electric and hybrid vehicles. Then another diesel took the top billing in 2010, when the Audi A3 TDI was named the greenest ride.
(3) Biodiesel! The best reason of all? Diesel vehicles can run cleaner burning fuel made right here in America from renewable resources. Learn more about running biodiesel and find a biodiesel station near you.
Also, we should note, before diesel-loving Californians get too cocky, Texas is #1 in Total Diesel Passenger Vehicles, SUVs, Pickup Trucks, and Van registrations…
Looking for diesle vehicles options? Check out the Diesel Forums comprehensive list of clean diesel vehicles currently available in the U.S.